Privacy Policy

McDaniel Privacy Policy

At McDaniel & Associates Consultants Ltd. ("McDaniel") we are committed to maintaining the privacy and security of your personal information. We take protection of your privacy seriously, and we comply with the federal privacy legislation known as the Personal Information Protection and Electronics Documents Act (the "Act") and the Canadian Standards Association's National Standard Model Code for the Protection of Personal Information. This Privacy Policy details how McDaniel collects, uses and discloses personal information.

Your provision of Personal Information (as defined below) to McDaniel means that you agree that we may collect, use and disclose your Personal Information in accordance with this Privacy Policy. If you do not agree with these terms, please do not provide any Personal Information to McDaniel. Unfortunately, certain services can only be offered if you provide Personal Information to us. Consequently, if you choose not to provide us with any required Personal Information, we may not be able to offer you those services.

McDaniel reserves the right to modify this Privacy Policy at any time without notice. We therefore recommend that you visit this page often to ensure that you are up-to-date on our latest Privacy Policy.


"Personal Information" means information about an identifiable individual (such as a name, address, telephone number, and e-mail address, etc.). Information such as the name, title or business address or telephone number of an employee of an organization is not considered "Personal Information".


When you fill out an online form, we may ask for your name, address, postal code, e-mail address and phone number. Any Personal Information that you provide to McDaniel will be used for the purpose for which it was collected. We will always inform you why we are collecting the Personal Information and if you are not comfortable with that use, please do not provide us with your information.

Your Personal Information may also be used to contact you regarding other products and services that may be of interest to you. You may opt out of such future contact, meaning you can ask us to no longer send you e-mails or direct mail. Every direct mail piece or e-mail that we send you will detail how you may opt out of being contacted. McDaniel will delete Personal Information that is no longer required to perform the identified purposes.

McDaniel does not sell, trade, or otherwise provide to third parties any Personal Information it has obtained except as described in this Privacy Policy.


McDaniel may transfer Personal Information to organizations hired to perform services on our behalf. Personal Information will only be provided to organizations providing services to McDaniel if they agree to use such information solely for the purposes of providing services to McDaniel, under the instruction of McDaniel and to act in a manner consistent with this Privacy Policy. We disclose only as much of the Personal Information as is required by these agents to perform the task they have been retained to perform.

Please note that we will release Personal Information if in our opinion we are required to do so pursuant to law (including the Act), or by a search warrant, subpoena, court order or other legal process.


Although McDaniel does not collect sensitive information, we do have physical measures, organizational measures and technological measures in place to ensure protection of your Personal Information. Our security procedures are continually enhanced as new technology becomes available. McDaniel assumes no liability for interception, alteration or misuse of information transmitted over the Internet.


We may collect additional demographic information which will never be connected to any Personal Information you may provide. We do this in an effort to provide the highest quality of services to our clients. This data is collected in the aggregate to provide research information and trending models. For instance, we may collect just your postal code.


If you have any questions about this policy or;

  • Would like to see or correct the Personal Information you have sent to us
  • Ask that we delete your Personal Information from our records
  • Ask that we not send you mailings or contact you or
  • To report any violations of the Privacy Policy

You are invited to contact us at:
2200, 255 - 5th Avenue SW
Bow Valley Square 3
Calgary, Alberta T2P 3G6
Phone: 403-262-5506
Fax: 403-233-2744